Susanne Leitner-Fugoo Cult Bag Handbag

At Design Interviews

Interview with Susanne Leitner : Frank Scott: What is the main principle, idea and inspiration behind your design?. Susanne Leitner : The main Principle is to design bags in exotic forms. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Susanne Leitner : Main focus was to hide straps and clasps in the design. .Frank Scott: What are your future plans for this award winning design?. Susanne Leitner : We want to make the CULT BAG a must have for fashionistas. .Frank Scott: How long did it take you to design this particular concept?. Susanne Leitner : It took about two years. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Susanne Leitner : I wanted to re-design the handbag concept. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Susanne Leitner : All our products are hand-made by our company. .Frank Scott: What made you design this particular type of work?. Susanne Leitner : I had a handbag-project during my study. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Susanne Leitner : Chanel hard case handbag 2005 influenced my work. .Frank Scott: Who is the target customer for his design?. Susanne Leitner : The woman from 30 to 55 years. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Susanne Leitner : It is a handbag that does not look like one. .Frank Scott: How did you come up with the name for this design? What does it mean?. Susanne Leitner : FUGOO is lent ftom the japanese fugu-fish. .Frank Scott: Which design tools did you use when you were working on this project?. Susanne Leitner : Trial and error. ;) .Frank Scott: What is the most unique aspect of your design?. Susanne Leitner : It is a handbag that doesn´t look like one. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Susanne Leitner : I did it all by myself. .Frank Scott: What is the role of technology in this particular design?. Susanne Leitner : Technology, especially the strap mechanism and the hidden clasps are a main principle of this design. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Susanne Leitner : I made a research about the history of handbags. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Susanne Leitner : The main challenge was to produce it by myself. .Frank Scott: How did you decide to submit your design to an international design competition?. Susanne Leitner : I got an email. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Susanne Leitner : I learned a lot about crafting handbags and how to deal with leather. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Susanne Leitner : FUGOO CULT BAG is my first Design that achieved serial production. .

Susanne Leitner-Fugoo Cult Bag Handbag Images:


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