Jeffrey Koffman-Span Rocking Stool

At Design Interviews

Interview with Jeffrey Koffman : Frank Scott: What is the main principle, idea and inspiration behind your design?. Jeffrey Koffman : The concept was driven by the need for small modular seating elements in the workplace. The idea of "fun" became a primary focus and therefore the principles of a rocking horse were incorporated into the design. Adding a storage component for phones, tablets and personal items helped create value and add utility to the rocker. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Jeffrey Koffman : The primary focus is aimed at creating fun, interactive, modular seating elements for impromptu collaborative meetings. .Frank Scott: What are your future plans for this award winning design?. Jeffrey Koffman : I hope to find a licensee to develop and distribute this product concept. .Frank Scott: How long did it take you to design this particular concept?. Jeffrey Koffman : From research thru design, modeling and rendering it took approximately 2 1/2 months. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Jeffrey Koffman : When there are unmet needs designers try and find solutions to address these specific areas. Span was developed as an answer to the problems of seating and collaborative teaming in the work place. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Jeffrey Koffman : I hope to find a licensee to develop and distribute this product concept. .Frank Scott: What made you design this particular type of work?. Jeffrey Koffman : I have a graduate degree in Industrial design and have been lucky enough to work with Don Chadwick on some projects so seating is always at the forefront of my imagination. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Jeffrey Koffman : A rocking child's horse heavily influenced the final form but the over all intent was to address the concerns of seating and storage for meetings. It had to be interactive and fun and therefore the idea of a rocking horse for adults became a significant driver. .Frank Scott: Who is the target customer for his design?. Jeffrey Koffman : The concept was developed to address unmet needs in the evolving work place but as the idea developed its application in waiting rooms, schools, dorm rooms, hotel lobbies became more evident. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Jeffrey Koffman : There are some rocking stools in the market today but none that directly reflect on the rocking horse as a primary driver. People tend to like things that make them feel young, that remind them of their childhood. This rocker capitalizes on that past memory, answering concerns of the present while incorporating storage to meet the needs of the current cultural climate. .Frank Scott: How did you come up with the name for this design? What does it mean?. Jeffrey Koffman : The name reflects on the arch, spanning past memories with present realities. Its a bridge between the child state of being and adulthood. .Frank Scott: Which design tools did you use when you were working on this project?. Jeffrey Koffman : Everything was modeled and designed in Solidworks, an imperative tool for production. .Frank Scott: What is the most unique aspect of your design?. Jeffrey Koffman : This stool is unique in that it creates a fun, interactive seating elements for adults while providing utility in the way of storage. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Jeffrey Koffman : I modeled and developed this concept on my own as a way to address the needs of the modern work place. .Frank Scott: What is the role of technology in this particular design?. Jeffrey Koffman : Technology was not the primary driver for this concept. The form reflects current tooling processes to maximize utility and minimize cost. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Jeffrey Koffman : The concept evolved from unmet needs in the market, rather than research data. Insights into human behavior was the primary research tool for this concept. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Jeffrey Koffman : The design is pretty straightforward, so the challenge was imagining a product and a form that would answer market needs, address human behavior, and reflect on the memory of the past simultaneously. .Frank Scott: How did you decide to submit your design to an international design competition?. Jeffrey Koffman : Emerging designers need recognition and publicity to further their careers so this competition was an obvious choice. This product may be a better for for European markets and manufacturers. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Jeffrey Koffman : This project is really about the power of simplicity. Once in a while you see things clearly when you change the position from which you view the world. .

Jeffrey Koffman-Span Rocking Stool Images:


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